JANIRE ZURBANO ARRESE

 

The Spanish group Inditex, the first textile group in the world, has played a vital role in today's globalization in fashion, and not just in terms of factory but also in design and style. Zara Empire has made costumes look alike no matter where you are, walking through Madrid, Buenos Aires or Tokyo.

 

According to company sources, "we use the same trends for both the northern and the southern hemisphere. We don’t change designs, but our factories adapt to weather and seasonal factors. Thus, here en Spain we are starting to create fresh cloths while in Argentina we’re already thinking about wool." The place to decide, study and create customs for the next seasons is located in Spain, although there are small local teams in Argentina and Brazil.

 

However, each store adapts its cloths to the tastes of each town. This is precisely one of the main success factors of the company founded by Amancio Ortega: its adaptive capacities thanks to an extremely flexible logistics system. They design and create at the same time as sales grow. Stores receive both the new cloths, and the ones that are exhausted and have to be replaced.

 

 

 

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